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Introduction to Entrepreneurship

Sometimes a person realizes that his or her job is in jeopardy. A firm may be contemplating cutbacks that could end a job or limit career or salary prospects.


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Perhaps a person already has been passed over for promotion. Perhaps a person sees no opportunities in existing businesses for someone with his or her interests and skills. Some people are actually repulsed by the idea of working for someone else. They object to a system where reward is often based on seniority rather than accomplishment, or where they have to conform to a corporate culture. Other people decide to become entrepreneurs because they are disillusioned by the bureaucracy or politics involved in getting ahead in an established business or profession.

Some are tired of trying to promote a product, service, or way of doing business that is outside the mainstream operations of a large company. In contrast, some people are attracted to entrepreneurship simply for the sake of the advantages of starting a business. These include:.

Introduction to Entrepreneurship

Some people evaluate the possibilities for jobs and careers where they live and make a conscious decision to pursue entrepreneurship. No one reason is more valid than another; none guarantee success. However, a strong desire to start a business, combined with a good idea, careful planning, and hard work, can lead to a very engaging and profitable endeavor.

Entrepreneurship history : Notable persons and their works in entrepreneurship history. Figure created by Mikko Ohtamaa.

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In general, small firms have greater flexibility than larger firms and capacity to respond promptly to industry or community developments. Discuss how flexibility, adaptation, independence, and the involvement of high skilled personnel in small organizations bring about benefits. In general, small start-up firms have greater flexibility than larger firms and the capacity to respond promptly to industry or community developments. They are able to innovate and create new products and services more rapidly and creatively than larger companies that are mired in bureaucracy.

Small business is also well suited to Internet marketing because it can easily serve specialized niches, something that would have been more difficult prior to the Internet revolution, which began in the late s.


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Adapting to change is crucial in business and particularly small business; not being tied to any bureaucratic inertia, it is typically easier to respond to the marketplace quickly. Small business proprietors tend to be intimate with their customers and clients which results in greater accountability and maturity.

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A small firm has the ability to modify its products or services in response to unique customer needs. The average entrepreneur or manager of a small business knows his customer base far better than one in a large company.

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Customers can even have a role in product development. Another strength comes from the involvement of highly skilled personnel in all aspects of a startup business. In particular, startups benefit from having senior partners or managers working on tasks below their highest skill level. For example, when entrepreneur William J. Stolze helped start RF Communications in in Rochester, New York, three of the founders came from the huge corporation General Dynamics, where they held senior marketing and engineering positions.

The senior engineers were no longer supervisors; instead, they were designing products. This makes them work harder and better. Finally, many small businesses and startup ventures have an intangible quality that comes from people who are fully engaged and doing what they want to do.

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This can attract workers and inspire them to do their best. Independence is another advantage of owning a small business. Freedom to operate independently is a reward for small business owners. Find out more about how your privacy is protected. Aug Event description.

Description Entrepreneurship is the development of a business from the ground up — coming up with an idea and turning it into a profitable business. Read more Read less. Share with friends. Map and Directions View Map. Save This Event Log in or sign up for Eventbrite to save events you're interested in.

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